Description

Position Announcement 

                                                      Vice President of Marketing & Audience Development

Immediate Opening

 THE POSITION: 

 Reporting to the President & CEO, the Vice President of Marketing & Audience Development is a key member of the senior leadership team responsible for developing and executing statewide strategies that achieve earned revenue, audience growth, patron loyalty and institutional communications objectives.  The Vice President provides executive leadership for marketing, sales, audience development, communications, brand strategy, patron experience, and patron loyalty initiatives, that strengthen the North Carolina Symphony's visibility, deepen patron engagement, and advance the organization’s long-term financial sustainability.

 The Vice President leads a high-performing team in developing integrated, data-driven marketing and communications strategies that increase revenue, build patron relationships, and grow and retain audiences across the state of North Carolina. The position collaborates with senior leadership on strategic planning, budgeting, institutional messaging, technology innovation, artistic planning, pricing strategy, organizational priorities and initiatives that advance the Symphony's mission of artistic excellence, statewide service, and music education.

RESPONSIBILITIES:

Earned Income & Marketing (40%)

• Provide strategic leadership for all statewide earned revenue initiatives, achieving annual ticket revenue goals of at least $5.7 million while managing departmental budgets and maximizing return on marketing investment. Lead, mentor, and evaluate the marketing, sales, and communications team in planning and executing integrated, multi-channel campaigns using customer segmentation and analytics, dynamic pricing, targeted messaging, CRM technology, and performance analytics including regression analysis and sales pacing.
• Develop pricing, packaging, and promotional strategies that maximize attendance, revenue, and long-term patron value across subscriptions, single-ticket and special event programming. Establish and achieve annual performance goals for subscription, single-ticket revenue, paid attendance, capacity utilization, patron retention, new audience acquisition, customer lifetime value, and return on marketing investment. 

Institutional Communications & Audience Development (20%)

• Develop the Symphony’s comprehensive brand, communications, and audience engagement strategy to strengthen visibility, deepen community connections, and position the organization as one of North Carolina’s premier cultural institutions.  Oversee public relations, media relations, digital communications, social media, website content, videos, podcasts, email marketing, and print publications to ensure timely and compelling messaging across all platforms. Ensure cross-departmental brand consistency. Serve as the organization’s senior communications strategist for institutional announcements. 

Strategic Leadership & Organizational Sustainability (15%)

• Partner with the President & CEO and senior leadership team to develop and implement long-range strategies that strengthen financial sustainability and advance the Symphony's mission. Provide leadership in earned revenue forecasting, expense management, programming recommendations, Patron loyalty strategy, technology, and digital innovation.

Customer Experience & Patron Loyalty (15%)

• Set the standard for organization-wide, customer-facing operations to deliver exceptional patron experiences before, during, and after performances by overseeing parking, security, front-of-house management, usher services, patron communications and run-of-show content and distribution. Lead organization-wide patron loyalty initiatives in collaboration with the Vice President of Philanthropy to strengthen retention, engagement, and lifetime patron value while supporting both earned income and contributed revenue goals.

Other Responsibilities (10%)

• Perform other duties and special projects as assigned.

Requirements

CANDIDATE REQUIREMENTS

• 10+ years of progressive leadership experience in performing arts marketing, preferably with orchestra marketing experience.
• Track record of meeting and exceeding revenue and attendance objectives through integrated subscription and single-ticket marketing campaigns and CRM-driven audience engagement.
• Demonstrated ability to analyze data, develop strategic plans, and make informed decisions that advance organizational goals.
• Demonstrated success leading high-performing integrated communications and audience engagement initiatives.
• Excellent interpersonal, verbal, written, and presentation skills.
• High standards of integrity, professionalism, and sound judgment.
• Collaborative leadership style with flexibility, initiative, and commitment to continuous improvement.
• Commitment to supporting the mission, vision, and values of the North Carolina Symphony.
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, Copilot, and OneDrive.
• Ability to travel throughout North Carolina and work evenings and weekends as needed.
• Bachelor's degree or equivalent required.

OTHER CONISDERATIONS:  

• This is a full-time salaried position based in the Triangle region of North Carolina. The annual salary is $140,000. The benefits package includes health insurance through Blue Cross and Blue Shield of North Carolina, long-term disability coverage, life insurance, an employee assistance program and voluntary vision and dental insurance. Enrollees in our optional 403(b) retirement plan receive an employer match and our Health Savings Account offering provides a bi-annual employer contribution.
• Because driving between worksites and to various locations may be a central function of the position, administrative staff must maintain a valid driver’s license and have reliable transportation.
• Applicants must be authorized to legally work in the United States.