Description

Marketing & Business Development Manager, Corporate & Healthcare Practice Groups

Full-Time Position | Bass, Berry & Sims

JOB DESCRIPTION:

The Marketing & Business Development Manager will report directly to the Managing Director and will serve as the liaison between the practice group and the marketing & business development functions within the department.

Responsibilities:

• Lead competitive intelligence efforts by monitoring practice group trends, market developments, and client news; synthesize findings into actionable insights and strategic recommendations for the Managing Director and practice leadership
• Own the practice group’s experience management strategy, including maintaining a comprehensive deal database, directing league table submissions, and ensuring the practice is competitively positioned in industry rankings
• Support practice group meetings and internal programming, including developing strategic agendas and driving follow-through on action items
• Assist business development planning for the practice group, growth opportunities, and help to implement marketing and client development initiatives
• Oversee the development of pitch materials, credentials presentations, and client-facing collateral, including RFPs; track pipeline activity and new business results, reporting on ROI and conversion metrics to MD and practice leadership
• Develop and maintain targeted lists for practice group mailings, events and email alerts. Coordinate with Marketing Manager, Technology on list maintenance
• Lead the planning and execution of practice group seminars, client events, and conference sponsorships; collaborate with attorneys and MD on substantive content and client/target engagement
• Manage the practice group’s website content, attorney profiles, and experience highlights effectively showcase the group’s capabilities and market leadership
• Assist MD with practice-specific KPIs and dashboards; deliver regular performance reporting and strategic analysis to firm management, the Managing Director, and practice heads
• Execute on marketing strategy for the practice group, driving thought leadership initiatives across digital and print channels including social media, blogs, the firm website, and client communications
• Support MD in public relations and profile-raising efforts for the practice group, including management of attorney rankings, legal directory submissions, and awards programs
• Serve as manager for Practice Coordinator

Requirements

Requirements:

The Business Development Manager will meet the following qualifications:

•  Bachelor’s degree (B.A. or B.S.) and 7+ years of related experience and/or training; experience within the legal or professional services field preferred 
• Strong written and oral communication skills, with the interpersonal skills, professional presence, and judgment to engender trust and collaborate effectively across attorneys and administrative staff 
• Familiarity with the healthcare industry is desired; at minimum, a demonstrated interest in learning and building knowledge in the industry is strongly preferred (Healthcare position)
• Familiarity with corporate, private equity, and related transactional and deal-focused practice areas (Corporate position)
• Experience handling law firm rankings, awards, and league table publications, with a solid understanding of marketing and business development principles in a law firm environment
• Working knowledge of customer relationship, sales pipeline, and experience management databases, as well as relevant company and market research tools
• Proficiency in Word, Outlook, and Excel, with the ability to quickly learn and utilize additional software applications
• Highly organized, with the ability to prioritize, work independently, and proactively manage multiple projects while maintaining strong attention to detail
• Strong project management skills, including the ability to execute strategic plans, exercise independent judgment, and manage complex, multifaceted initiatives
• Self-motivated, curious, and flexible, with a strong work ethic and the ability to operate effectively in a fast-paced, ambiguous, and evolving environment
• Client-focused, with the ability to handle sensitive matters tactfully and collaboratively across practice areas, offices, and administrative departments; demonstrated leadership skills and the ability to manage and develop direct and indirect reports
• In office role, with some remote flexibility