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Graham Media Group - KPRC
Houston, Texas, United States
(on-site)
Posted
7 hours ago
Graham Media Group - KPRC
Houston, Texas, United States
(on-site)
Job Function
Business Operations
Creative Marketing Solutions Manager
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Creative Marketing Solutions Manager
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
KPRC 2 is looking for a Creative Marketing Solutions Manager to build and lead a modern creative marketing function that drives both audience growth and revenue.This is a high impact, leadership role responsible for turning creative capabilities into business results - developing revenue-generating branded content, marketing solutions, and multiplatform campaigns that connect with audiences and create value for clients.
You will lead a team that delivers commercial production, promotional campaigns, and sponsored content, while evolving the group from a production resource into a strategic, revenue-generating partner across the organization.
Key Responsibilities
- Build and lead the Creative Marketing Solutions function, evolving it into a strategic partner across the organization
- Define and grow how the station monetizes its creative capabilities across platforms, partnerships, and clients
- Drive the development of branded content, campaigns, and marketing solutions that deliver measurable audience and business results
- Partner with sales to create and grow revenue opportunities, including client campaigns, sponsorships, and integrated marketing solutions
- Develop and package creative offerings that can be scaled across clients, platforms, and partnerships
- Lead the team in executing high-impact creative work across commercial production, station marketing, and sponsored content
- Establish and refine workflows, standards, and processes that improve speed, quality, and scalability
- Collaborate with audience growth, newsroom, and content teams to align creative strategy with audience behavior and platform needs
- Push innovation in format, storytelling, and distribution to better connect with modern audiences
- Coach and develop team members, elevating both creative quality and strategic thinking
Qualifications
- Bachelor's degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.
- Proven ability to lead and scale creative, marketing, or branded content initiatives that drive measurable results
- Experience developing revenue-generating campaigns, partnerships, or marketing solutions
- Strong understanding of how content performs across broadcast, digital, social, and streaming platforms
- Ability to connect creative strategy to business outcomes, including audience growth and revenue impact
- Experience building workflows, processes, or systems that improve efficiency and scalability
- Comfortable working across sales, editorial, and marketing teams to align creative work with broader organizational goals
- Strong leadership skills with the ability to coach and elevate creative teams
- Highly collaborative with the ability to influence stakeholders and drive alignment across departments
- Experience in fast-paced media, content, or agency environments preferred
Location: KPRC2
8181 Southwest Freeway, Houston, Texas 77074
Application Requirements: Please submit a resume along with a brief note highlighting 3-5 examples of creative campaigns, branded content, or marketing initiatives you've led or played a key role in developing that delivered meaningful results. Portfolio or work samples are required. Please include links or attachments showcasing your work.
For each example, include:
- Your specific role in the project
- The strategy behind the idea (not just execution)
- The platforms used (broadcast, digital, social, streaming)
- How you collaborated across teams (sales, editorial, clients, or partners)
- The outcome or impact (audience growth, engagement, revenue, or brand lift)
Send materials and completed application to Wes Rodda, Marketing Director at wrodda@kprc.com
Click HERE to download and complete employment application.
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. You must hold a valid driver's license and be insurable under Texas Law.
No Phone Calls Please
KPRC is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC will comply with applicable state and local laws prohibiting employment discrimination.
Job ID: 84350576
Please refer to the company's website or job descriptions to learn more about them.
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