Description

GPS Impact is hiring a seasonal, full-time Senior Media Planner and Buyer to join our growing Paid Media Team. This position can be remote (pending location approval) or based in one of our physical office locations including, Des Moines, IA, Kansas City, MO, Philadelphia, PA or Washington, DC. This is a seasonal position and will end on December 31, 2026.

We are a full-service public affairs and multimedia advertising agency with broad experience helping progressive candidates, advocacy groups, and organizations use integrated, strategic communications and advertising to achieve their goals. GPS Impact is uniquely set up with digital expertise as well as television media production, general campaign consulting, communications experts, ad-buying, targeting, and creative all in-house.

GPS Impact believes diversity is a source of strength. We aspire to be a company that welcomes each of our employees’ unique characteristics, perspectives, identities, and lived experiences. We aim for a work environment of inclusion where individuals can contribute fully and feel valued, engaged and supported to reach their full potential. 

Requirements

JOB RESPONSIBILITIES:

• Developing comprehensive digital media plans to help progressive candidates and causes achieve persuasion, and mobilization goals
• Executing paid media buys across platforms including but not limited to Meta, Google (Search and YouTube), and programmatic DSPs
• Use voter file data (e.g., VAN, TargetSmart, L2) and third-party audience segments to inform targeting strategies
• Optimizing campaigns in real-time to maximize impact for key KPIs, including but not limited to reach, engagements, and conversions
• Monitor pacing and performance, producing detailed reports/ dashboards and insights both internally and client-facing
• Managing and engaging with vendors and trusted partners to plan and deliver on digital media plans
• Strategizing and collaborating with internal teams to identify how paid media can add value for GPS clients
• Thinking creatively about recommended tactics, looking for patterns in performance, and speaking up when an opportunity presents itself
• Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff
• Writing ad copy for paid search campaigns 

REQUIREMENTS:

• 3+ years of experience buying and planning digital media
• Proficiency in key ad platforms: Meta Ads Manager, Google Ads, YouTube, and at least one DSP 
• Strong analytic and reporting skills using platform dashboards and custom reporting tools
• Prior experience working in data platforms such as L2, TargetSmart, and VAN
• Have strong quantitative skills and experience in Excel and Sheets
• Be highly organized and detail-oriented, with an ability to manage multiple projects and deadlines 
• Have the ability to work well independently as well as with others
• Have a positive attitude, desire to lead, and excellent time management skills
• Demonstrate strong interpersonal and communication skills, both for internal and external communication
• Understand the complexities of political communication and have experience building digital media programs to solve problems

PREFERRED QUALIFICATIONS:

• Prior digital planning and buying experience in the political vertical
• Genuine interest in political advertising and understanding of digital media landscape 
• Experience in ASANA or other project management tools
• Experience in reporting tools such as TapClick, Datorama, or others 

INSTRUCTIONS
To apply, please email a cover letter and resume to jobs@gpsimpact.com. Please use the subject line: Senior Media Planner and Buyer. Applicants will be accepted on a rolling basis. To learn more about GPS Impact, please visit www.gpsimpact.com.

This position is part of the collective bargaining unit (CBU) organized under Teamsters Local 696 and is a seasonal, full-time, exempt position with a base salary of $87,246 annually. GPS Impact offers a benefits package including medical, dental, vision, matching 401(k) and paid time off. Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities or activities may change at any time with or without notice.

GPS Impact is an equal opportunity employer and believes a diverse, inclusive staff is a fundamental strength. We’re committed to hiring people of all races, ethnicities, social classes, religions, ages, sexual orientations, and gender identities. People of underrepresented backgrounds are strongly encouraged to apply.