Birmingham, Alabama, United States (On-Site) · Posted 1 day ago
$59k–$99k / yr
Industry Joint Licensee
Job Function Production/ Programming
Job Type Full-Time
Job Duration Indefinite
Min Education BA/BS/Undergraduate
Salary $59,272.00 - $99,669.00
Salary - Type Yearly Salary

About this role

Alabama Public Television (APT) is seeking an experienced programming professional to lead the organization’s programming strategy through content planning, program acquisition, scheduling, audience analysis, and producer partnerships. The Programming Manager oversees APT’s programming operations, supervises staff, leads programming initiatives, and fosters relationships with producers, public media organizations, content providers, and community partners.

This leadership role is critical to ensuring APT delivers high-quality, relevant programming that informs, educates, and inspires audiences across Alabama while advancing its public service mission. The successful candidate will be passionate about television programming and audience engagement, with the ability to maximize the reach, relevance, and impact of APT’s content and services.

What You'll Do

  • Plan, develop, coordinate, and evaluate programming content and related communication initiatives that support APT's mission, audience needs, and strategic priorities.
  • Supervise staff, providing direction and training while ensuring achievement of departmental goals.
  • Manage and oversee the organization's programming budget.
  • Develop and maintain relationships with producers, distributors, public media organizations, educational institutions, community partners, and content providers while identifying programming opportunities, coordinating content acquisition activities, and negotiating programming agreements.
  • Develop programming schedules to ensure seamless broadcasting.
  • Coordinate special programming initiatives and pledge  programming activities that support audience engagement, fundraising efforts, and strategic organizational goals.
  • Ensure program logs meet FCC standards and station policies.
  • Develop and manage programming communications, website content, featured programming highlights, and promotional materials that increase audience awareness and engagement.
  • Support membership and fundraising efforts through programming promotions, ticket offers, special presentations, and audience engagement initiatives.
  • Coordinate programming information with internal and external stakeholders and collaborate with the Multiplatform Content Department to analyze audience engagement, content performance, and promotional effectiveness to inform programming strategies.
  • Contribute to the development and distribution of APT's weekly newsletter.
  • Respond to viewer inquiries about programming and scheduling.

Why Join APT?

At Alabama Public Television, you'll help shape the programming that informs, educates, and inspires audiences throughout Alabama. This position offers the opportunity to influence the viewing experience of communities statewide while working with a collaborative team dedicated to serving the public through trusted, impactful media.

Our Benefits Include:

  • Comprehensive health, dental, vision, cancer, and flexible spending account (FSA) benefits, effective on date of hire.
  • Pension plan
  • Paid annual and sick leave
  • Paid parental leave
  • Thirteen paid holidays
  • PSLF Qualifying Employer 

Key Requirements

  • Minimum Qualifications
  • Bachelor's degree from an accredited four-year college or university in Journalism, Broadcasting, Communications, Media Studies, or a closely related field.
  • Six (6) years of professional experience in television broadcasting, public media programming, or related operations, including at least two (2) years of professional experience in program planning, content acquisition, scheduling, program development, or programming management.
Job ID: 86855867

About the company

Alabama Public Television
Alabama Public Television (APT) is a statewide public television network dedicated to enriching the lives of Alabama citizens through educational, cultural, and informative programming. Established by the Alabama Legislature in 1953, APT operates nine digital transmitters across the state; each broadcasting four separate channels. We provide a diverse range of content that includes educational programs, documentaries, and entertainment.
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